Hip-Hop in the South: A Lyrical Paradigm

Known for Coca-Cola and a lackluster basketball team, Atlanta deserves a lot of credit for being the hip-hop influence of our generation. With the likes of T.I., Waka Flocka Flame, and Gucci Mane (to name a few); these front runners of the industry defined southern hip-hop. Better known as trap, this style of hip-hop took over the masses. Within this last year, however, a new wave has hit the industry. A wave spawning right from my hometown of Savannah, GeorgiaNotorious for its busy ports and tourist traps, Savannah has generated some of hip-hop’s greatest, such as Big Boi from Outkast. However, one individual changed the game for good; his name is Quando Rondo. After posting a video of himself freestyling on YouTube two years ago, his life changed forever.

After receiving a phone call from his manager, Quando booked a verse with Lil Baby, resulting in the hit song “I Remember.” From this moment forward, a new style of southern hip-hop had surfaced. A style with strong melody and lyrical play. Just like Quando says in “I Remember,” “I don’t even much write, I be freestyling.” This verse alone speaks volumes in his approach to music. Quando doesn’t even consider himself a rapper but a singer, which his song “ABG” embodies this at large.

After witnessing unexpected results from “I Remember,” Quando took off running. He released his first ever album titled Life B4 Fame. The record exploded in the industry, putting him on the radar for artists and labels. After reaping the benefits of Life B4 Fame, Quando promptly signed a record deal with Atlantic Records. In addition, he became a member of NBA (Never Broke Again). Sound familiar? YoungBoy Never Broke Again and Shy Glizzy are members, just to name a few. Glizzy and YoungBoy were attracted to the sheer uniqueness of his style, a style the southern hip-hop scene has been lacking in recent years.

Following his induction into NBA, Quando Rondo was quick to hit the studio. He began working on his second studio record, Life After Fame. This record, however, is something special. Quando landed features from some of the biggest names in the game: YoungBoy Never Broke Again, Shy Glizzy, Rich Homie Quan, JayDa Youngan, and Boosie Badazz just to name a few.

The lyrical style presented by Quando in his second studio album is unmatched in the industry. Along with the Louisiana natives YoungBoy and JayDa Youngan, Quando Rondo is creating a lyrical paradigm that will not be stopped anytime soon. Go give them a listen, you won’t regret it. Let the words tell the story.

  • Thomas Huncke



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