Just a few minutes ago, I decided enough was enough. It was time to quit Facebook.
It is horrible, irrelevant, and riddled with advertisements that distract from the user experience and turn it into a shameless ad platform. In fact, 99% of Facebook’s revenue comes from targeted ads.
Up to this point, I have found myself logging on to Facebook several times a day to check my timeline and notifications. And you know what? There is never anything important to see on there. Oh, that birthday for a person I haven’t actually seen in 10 years? Yes, please! I care a lot about that. Ah, an advertisement for a french craft beer that also doubles as a political PR company? That’s exactly the content I so eagerly desire — and I actually do get a lot of these ads. Useless information masquerading as eventful news is Facebook’s bread and butter. It’s detrimental to the platform’s relevance and frankly detrimental to democracy, too.
Facebook, and fuck you. You cling to relevance in my life with your “accessibility” to “news” and “articles,” but Twitter has completely outdone you in that category. Every three to five posts is a sponsored ad — you can see that for yourself — and it’s hard to tell if I am actually looking at content that I want to see or that Facebook wants me to see. The only service Facebook actually helps me with is event notifications and invites. And luckily enough, I am in Rome for the next few months, so I can afford to miss any random invites that might come up.
As a member of Generation Z, my peers and I have been forced to navigate the plethora of social media platforms that have been shoved down our throats. We latch onto these sites and entrust them to be our predominant provider of media and entertainment, replacing more traditional outlets from anything like TVs and newspapers to art and books. And sorry to sound old fashioned, but no amount of clickbait and Buzzfeed articles on Facebook can ever hold the same value as taking that very same time to read, write, paint, or learn an instrument.
And while, yes, we could all be better with our time doing more traditionally enriching things, the least we can do for ourselves is cut Facebook out of our routine.